A presence in the daily lives of the French population
As it still remains complicated to achieve collection goals, ecosystem heavily invested in 2019 too in order to support the efforts made by the French population. Between March and August continual radio and web campaigns were undertaken to promote donations, take-back upon delivery and returns in stores or at municipal recycling facilities. In order to fit in with new modes of communication, our messages have also been communicated via podcasts, or on the app Waze.
Our campaigns in the French overseas territories
In addition to the national campaigns on the mainland and in the overseas territories, ecosystem and its representatives in Martinique and the Reunion recreated radio ads by adapting them to local contexts. Listen to how wonderful our diversity is!